"It

was an easy answer when asked why I started up my company at 48. I wanted and needed to make a difference. A difference in the lives of other people, other businesses, the less fortunate and the environment. I know it sounds like a tall order, but it really isn’t. I have lived my life and raised my children to want to help others wherever we could.

My dreams and ideas keep me up most nights while I make plans for the future with The Industree. I’m not going to lie; they are some pretty grand plans but for the first time in my life I believe it will all come to light. 

The support I got from my friends and family was unbelievable, at times I think they believed in me more than I did. Kevin, Grace and Jack have cheered me on since day 1 and I am so grateful for them.

I offer custom inspirational messages or quotes on the inside of the garment cuff at no extra cost. I believe we all need a small reminder throughout the day that we are strong and can get through anything. I used to write love messages to my kids on their bananas in their lunch boxes or taped to their rice Krispy treats or just a note tucked somewhere they would find it throughout the day to let them know they were everything to me and that they were strong and brave and so loved.

When a family member was going through treatment, I made him a cozy sweater to wear and printed a small message on the inside of his cuff that said, ‘You’ve Got This….” I wanted him to be reminded of it throughout the day and especially on the hard days. That’s where it started for me. First the Bananas and then Uncle Doug.

I love what I am doing, I love creating pieces for people and I am so beyond excited for the future.

With Love, Jo
xx